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OAI-SearchBot is OpenAI’s crawler for search. A website owner can allow or disallow it through robots.txt, independently from GPTBot, which is associated with training controls. That distinction matters because a business may want its public pages considered for search while making a different choice about model training.

SEO, AEO, GEO and AI-search optimisation are often presented as separate disciplines. In practice, the strongest work overlaps: make the website technically accessible, publish useful pages, answer questions clearly, support claims and help search systems understand the business.

There is no submission form that guarantees a business will appear in ChatGPT Search. The practical route is to make the company easier to discover, understand, compare and verify across its own website and credible external sources.

Reviews are not only reputation signals. Used properly, they strengthen service pages, local relevance, conversion and the wider content system.

A website performs better when it behaves like a sales system with clear journeys, useful content and page roles rather than a static online brochure.

Traffic is only useful when it is relevant and the website can convert it. Diagnose the gap between visitor numbers and qualified enquiries.

A brochure website confirms the business exists. A sales website actively helps the right customer understand, trust and choose the offer.