What Should An SEO Package Include?

An SEO package should include clear monthly work that improves your website, not vague activity that is difficult to understand.

A good SEO package should help your business create useful pages, answer customer questions, improve website structure, support Google visibility and prepare your website for AI Search.

At MrBrands.store, SEO packages are built around Growth Units, giving businesses a clearer way to understand what is being delivered each month.

What Should An SEO Package Include?

An SEO package should include clear monthly output such as useful website pages, service pages, location pages, Shopify content, FAQs, internal links, AEO, GEO and AI Search-friendly content. At MrBrands.store, SEO packages are built around Growth Units so businesses can see how their website is growing.

Clear Monthly Output

The most important thing an SEO package should include is clear output.

You should know what is being created, improved or delivered each month.

If an SEO package only includes vague reports, unclear optimisation or general activity, it may not build real long-term value.

At MrBrands.store, Growth Units make the monthly delivery easier to understand.

Growth Units

Growth Units are the monthly delivery units used by MrBrands.store.

A Growth Unit usually means one optimised webpage or an agreed content task.

Growth Units can be used for service pages, location pages, Shopify content, buying guides, FAQs, comparison pages, product support pages, customer question pages and authority-building content.

This gives businesses a practical way to grow their website month by month.

Service Pages

A strong SEO package should help create or improve service pages.

Each important service should usually have its own page.

A service page should explain what the service is, who it is for, what problems it solves, how the process works and how customers can enquire.

Service pages are important because they connect directly to customer searches and enquiries.

Location Pages

If your business serves multiple towns, cities or service areas, an SEO package should include location page support where relevant.

Location pages help customers understand where you work and what services are available in each area.

They also help Google and AI-powered tools understand your local relevance.

These pages should be useful and specific, not duplicated filler.

FAQ Content

FAQs should be included in many SEO packages because they answer real customer questions.

FAQ content supports SEO, Answer Engine Optimisation, Google snippets, voice search and AI Search visibility.

Useful FAQ topics may include price, process, timescales, service areas, package options, product differences and next steps.

FAQs help customers make decisions more confidently.

Shopify Content

For Shopify businesses, an SEO package should include ecommerce-focused content where relevant.

This may include collection content, buying guides, product support pages, product comparison pages, FAQs and SEO landing pages.

Shopify SEO should not rely only on product pages.

Supporting content helps customers understand products and gives search systems more useful information about the store.

Buying Guides

Buying guides help customers compare options before they enquire or buy.

They are useful for service businesses, Shopify stores, ecommerce websites and businesses with package-based offers.

A buying guide can explain what to look for, what affects cost, what mistakes to avoid and which option may be suitable.

These pages support SEO, AEO, GEO and AI Search.

Comparison Pages

Comparison pages help customers understand the difference between services, products, packages or approaches.

They are useful when visitors are close to making a decision.

A strong SEO package may include comparison pages that explain options clearly and guide customers towards the right next step.

These pages can also support AI Search understanding.

Customer Question Pages

Customer question pages are valuable because they match how people search.

Questions such as “how much does SEO cost?”, “do I need a new website for SEO?” or “why is my website not ranking?” can become useful SEO pages.

These pages support Google snippets, AEO and AI Search because they answer specific questions clearly.

Internal Linking

An SEO package should include internal linking.

Internal links help customers and search engines move through your website.

A service page should link to related FAQs, location pages, guides and package pages.

A Shopify buying guide should link to relevant collections.

Internal linking helps turn separate pages into a connected website structure.

Existing Page Improvements

An SEO package should not only create new pages.

Sometimes existing pages need improving first.

This may include clearer headings, better copy, stronger FAQs, improved internal links, better calls to action and more useful supporting information.

Growth Units can be used to improve existing pages as well as create new ones.

SEO, AEO And GEO

Modern SEO packages should support more than traditional Google rankings.

SEO helps your website appear in Google.

AEO helps your website answer customer questions clearly.

GEO helps generative AI tools understand and summarise your business.

AI Search Optimisation helps your website become easier for AI-powered tools to understand and consider.

AI Search-Friendly Content

Customers now use Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, Copilot and other AI-powered tools to research businesses.

An SEO package should help your website become clearer and more useful for this new search behaviour.

This means creating structured content, FAQs, service pages, guides and topic clusters that explain your business properly.

Website Structure Review

A good SEO package should consider whether your website is suitable for SEO growth.

If your website is outdated, difficult to update, poorly structured or missing important pages, content alone may not be enough.

The Starter SEO Package is suitable for businesses that already have a good website.

Foundation, Growth and Scale packages are better where website build or redesign support is needed.

Clear Package Boundaries

An SEO package should clearly explain what is not included.

This prevents confusion.

For example, the MrBrands.store Starter SEO Package is £95 per month and includes 10 Growth Units for existing websites.

It does not include website design, website redesign or full rebrand.

This makes the package clear and realistic.

Realistic Expectations

An SEO package should not promise guaranteed rankings, instant traffic or guaranteed AI recommendations.

SEO depends on competition, website quality, content usefulness, authority, reviews, technical performance and customer demand.

A good SEO package should improve your website’s structure, content and visibility opportunities over time.

Reporting That Makes Sense

SEO reporting can be useful, but it should not replace actual work.

Reports should help explain what has been created, what has improved and what the next priorities are.

A report is only valuable if the website itself is growing and improving.

Growth Units make this easier because the output is visible.

Lead Generation Support

SEO should support business growth, not just traffic.

An SEO package should help create pages that guide visitors towards enquiry or purchase.

This means clear calls to action, useful content, trust signals and simple contact routes.

For some businesses, an AI Sales System can also help capture and qualify enquiries.

What An SEO Package Should Not Include

An SEO package should not include services that are not actually being provided.

At MrBrands.store, SEO packages do not position themselves as paid ads management, social media management, photography, video production or standalone logo design services.

The focus is website growth, Growth Units, SEO content, AEO, GEO, AI Search and AI Sales Systems where relevant.

Which MrBrands.store SEO Package Is Right?

Starter is suitable if you already have a website and want 10 monthly Growth Units.

Foundation is better if you need a new website or stronger structure.

Growth is better if you want more monthly content and wider search coverage.

Scale is best if you want higher-volume Growth Units, AI Search visibility and AI Sales System options.

White Label is suitable for agencies and consultants that need website and SEO delivery under their own brand.

Can SEO Package Work Be Front-Loaded?

Yes. Where suitable, Growth Units can be front-loaded.

This means more content can be created earlier in the package instead of being spread evenly across the year.

This can help a business build a stronger website foundation quickly.

Where work is front-loaded, the agreed subscription or delivery term must be completed because the work has been prioritised upfront.

Why Choose MrBrands.store?

MrBrands.store builds websites, SEO systems, AI Search content and AI Sales Systems for businesses that want more visibility, more enquiries and long-term growth.

Our SEO packages are built around Growth Units, useful content, service pages, location pages, Shopify content, FAQs, SEO, AEO, GEO and AI Search visibility.

The aim is to make SEO clearer, more practical and easier to understand.

Frequently Asked Questions

What should an SEO package include?

An SEO package should include clear monthly output such as useful website pages, service pages, location pages, FAQs, Shopify content, internal links and content improvements.

Should an SEO package include content?

Yes. Content is one of the most important parts of SEO because it helps your website answer searches and build authority.

Should an SEO package include a website?

Not always. Some SEO packages are for existing websites. The Starter SEO Package does not include website design or redesign.

What are Growth Units?

Growth Units are the monthly delivery units used by MrBrands.store. One Growth Unit usually means one optimised webpage or an agreed content task.

Can SEO packages help AI Search?

Yes. Clear service pages, FAQs, Shopify content, guides and structured content can help AI-powered tools understand your business more clearly.

Can SEO guarantee rankings?

No. SEO cannot guarantee rankings, but a good package can improve your website’s structure, content and visibility opportunities over time.

Choose An SEO Package With Clear Output

If you are choosing an SEO package, make sure you understand what is actually being delivered.

MrBrands.store uses Growth Units to make SEO clearer, helping businesses build useful pages, answer customer questions and improve visibility across Google, AEO, GEO and AI Search.